A textile design graduate of the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan, Sania Maskatiya joined hands with business partner and director Umair Tabani in 2010 to create a distinctive, eponymous, clothing label that has captured the fashion industry by storm.
The Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. Indeed the fashion label employs its own in-house printing, embroidery and stitching units with a dedicated team of talented textile graduates. The brands runway shows are much anticipated by critics and patrons alike in India, Pakistan, Europe and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India.
Their dynamic design sensibility continues to be lauded by the industry, with the brand having been honoured with three prestigious Lux Style Awards for Achievement in Luxury Pret and Achievement in Lawn respectively.
The Sania Maskatiya brand continues to expand both nationally and internationally. In Pakistan the brand boasts three stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. A fourth will be opening in 2017. The brand is further available at select national stockists. Internationally, the brand continuous to develop regional and global presence; to that end Sania Maskatiya was short listed for the coveted International Woolmark Prize and is one of the first brands from Pakistan to have staged a solo showcase at the Lakme Fashion Week [LFW]. Following the Sania Maskatiya runway show at LFW, Bollywood star Sonam Kapoor wore a piece from the brands collection on the cover of Indian Cosmopolitan. Popular among Pakistan’s stars and celebrities, the brand counts Oscar winner Sharmeen Obaid Chinoy among its long time patrons. In terms of retail and global accessibility, the brand is further available world wide through a dedicated e-commerce store, in the Middle East through astand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.
Sania Maskatiya herself currently serves on the board of the Executive Committee of the Indus Valley School Of Art and Architecture.