A textile design graduate of the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan, Sania Maskatiya joined hands with business partner and director Umair Tabani in 2010 to create a distinctive, eponymous, clothing label that has captured the fashion industry by storm
The Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. Indeed the fashion label employs its own in-house printing, embroidery and stitching units with a dedicated team of talented textile graduates. The brands runway shows are much anticipated by critics and patrons alike in India, Pakistan, Europe and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India. The brand showcased at the prestigious Swarovski Sparkling Couture Infinity Exhibit in Dubai in October 2017 which was followed by the critically acclaimed ramp showcase of their bridal ‘Samarkand’ collection at the PFDC L’Oréal Paris Bridal Week 2017 and Luxury Pret collections showcases at PFDC Sunsilk Fashion Week 2018 with ‘Color Dash’ and Hum Showcase 2018 with ‘Sahvar’ in Pakistan earlier this year. In September 2018, Sania Maskatiya presented its dedicated western wear line Sania Studio’s Spring/Summer 2019 Collection at the New York Fashion Week (NYFW) Showcase. Indeed, a first for a Pakistani designer.
Their dynamic design sensibility continues to be lauded by the industry, with the brand having been honoured with four prestigious Lux Style Awards, most recently for Achievement in Luxury Pret this 2018 and also the Designer of the Year Award – Bridal in September 2018 at Hum Style Awards. Sania Maskatiya was featured on the cover of Regard magazine with the American supermodel and Hollywood Actress Quinn James of One Tree Hill, Shantel VanSanten. In April 2018, Sania Maskatiya was named as the ‘Creative Guru of the Year’ for Hello Magazine Awards. The brand was also the official wardrobe partner for the Eid 2018 Movie featuring Mahira Khan and Sheheryar Munawar, 7 Din Mohabbat In.
The Sania Maskatiya brand continues to expand both nationally and internationally. In Pakistan the brand boasts four stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence; to that end Sania Maskatiya was shortlisted for the coveted International Woolmark Prize and is one of the first brands from Pakistan to have staged a solo showcase at the Lakme Fashion Week [LFW]. Following the Sania Maskatiya runway show at LFW, Bollywood star Sonam Kapoor wore a piece from the brands collection on the cover of Indian Cosmopolitan. Popular among Pakistan’s stars and celebrities, the brand counts Oscar winner Sharmeen Obaid-Chinoy and film sensation Mahira Khan among its long time patrons. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.