A fashion graduate of the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan, Sania Maskatiya came together with the CEO and business partner Umair Tabani in 2010 to create an eponymous clothing label that has captured the fashion industry’s imagination.
The Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design, and embroidery within their pieces. Sania Maskatiya is considered Pakistan's most lauded designer and most prized fashion export.
The brand's runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India, and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India, at the prestigious Swarovski Sparkling Couture Infinity Exhibit in Dubai and at Beirut Fashion Week. In September 2018, Sania Maskatiya displayed its dedicated western wear line Sania Studio’s Spring/Summer 2019 Collection and her Fall/Winter 2020 line in February 2019 at the prestigious New York Fashion Week (NYFW) Showcase. Sania Maskatiya returned with its RESORT 2020 collection in February 2020 for the treble, making it the first and only Pakistani Design House to showcase officially at the NYFW platform for the third consecutive year.
In July 2020, the brand launched a new innovation for the fashion house; a limited edition line of accessible prêt-wear, ESSENTIALS by Sania Maskatiya. The line is an ode to the brand's signature cuts and craftsmanship, in beautiful summery hues designed for day-to-day essential wearability and comfort as fashion staples made specially for customers to embrace a new kind of summer, available in limited edition lawn, cotton and cotton eyelet designs.
Their dynamic design sensibility continues to be lauded by the industry, with the brand having been honored with four prestigious Lux Style Awards and also the Designer of the Year Award – Bridal honor at Hum Style Awards. Sania Maskatiya has been featured on the cover of Regard magazine with the American supermodel and Hollywood Actress Quinn James of One Tree Hill, Shantel VanSanten, and in 2018, Sania Maskatiya was named as the ‘Creative Guru of the Year’ for Hello Magazine Awards. The brand was also the official wardrobe partner for the Eid 2018 Movie featuring Mahira Khan and Sheheryar Munawar, 7 Din Mohabbat In.
The multi-award-winning brand continues to expand both nationally and globally. Sania Maskatiya was shortlisted twice for the coveted International Woolmark Prize. Sania Maskatiya is popular among South Asia’s stars and celebrities and has been worn across multiple regional award shows by Bollywood stars. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore, and India through a series of stockists.